McDonalds has just presented a minimalistic advertising campaign formed by the six more important products of their menu (Big Mac, Mac fries, McFish, Sundae, Cheeseburger and Nuggets), through illustrations with schematic icons.The campaign is a follow-up of the Unbranded campaign that McDonalds made last year, where it can be closely seen pictures of some menu dishes without any brand.The TBWA/Paris agency was the responsible for the idea, describing it as a modern and unique campaign in McDonalds image history. It is exclusive, simple and universal, like its six more iconic products, and a funny and intriguing addition to the cities landscape.To know more about the campaign, click {here; https://www.youtube.com/watch?v=OFu4cN7Df-8&feature=player_embedded}.
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